Brand identity & website
designed to feel like you
A refined visual foundation
that aligns your presence, your story and your imagery.
Brand identity & websites for women who want their brand to feel as true as they are
Not just something that looks good, but something that feels aligned, consistent and recognisable.
You’ve outgrown the version of your brand that no longer fits.
What you need now isn’t just a new logo or website, but something that reflects who you’ve become.
This process brings everything together. Your imagery, your identity, your presence, into one clear and consistent whole. So that everything you show feels like it belongs.
A complete, aligned visual foundation:
A refined brand identity
A website designed with intention
Visual direction that connects with your photography
A cohesive look and feel across everything you share
Your brand is more than how it looks.
It’s how it feels.
How it’s experienced.
How it stays consistent across everything you show.
This process brings everything together,
your identity, your imagery and your presence,
into one clear and aligned whole.
Branding
The Brand Foundation
A calm and thoughtful starting point
for entrepreneurs who want their foundation to feel right.
You feel ready to be visible,
but you’re still exploring who you are
and how you want to be seen.
In this process, we create clarity —
in your story, your visual identity and your presence.
Everything is designed to support where you are now,
while giving you something to grow into.
What’s included
a refined brand identity
a cohesive colour palette
a mini brand shoot
a three-page website where everything comes together
This is often used as the foundation for your first year of visibility.
From there, your brand evolves naturally, with space to deepen over time.
Investment
€ 950
The Premium Brand Experience
For entrepreneurs who know who they are, and are ready to show that with clarity and confidence.
This process is designed for the next phase of your business.
We don’t start with visuals.
We start with understanding.
Where you are now.
Where you’re going.
How you want to be seen.
From there, we create a complete and refined brand
that feels aligned, consistent and intentional.
What’s included
a carefully developed visual identity
cohesive colour palette and brand style
a personal brand shoot that brings everything to life
Optional: a website that carries your brand forward
The website and shoot are not the starting point, it’s the result of everything that comes before.
This is for entrepreneurs who want to elevate
their visibility, their quality and their presence —
without becoming someone they’re not.
Investment
€ 3.495
Website starting from € 1.250
The Visual Brand Partnership
For entrepreneurs who want their brand to evolve
with the same depth and intention as their business.
This is not a one-time project.
It’s an ongoing collaboration —
designed to keep your visual presence aligned, current and consistent.
Throughout the year, we work closely together.
Not just creating images, but refining how your brand is seen.
With space for reflection, direction and growth —
so everything you share continues to feel true.
What’s included
Six brand shoots per year
Ongoing visual direction and development
Strategic check-ins and moments of reflection
Consistent imagery aligned with your brand
Priority booking and availability
A close collaboration
This partnership is intentionally limited to a small number of clients. Because strong, consistent branding isn’t created in a single moment, it’s something that grows with you.
Investment
€15.000 per year
or €1.500 per month
Review
“Zo enorm blij met mijn foto's, mijn branding, mijn site… en vooral met lieve en talentvolle Esther! Ik vind het heerlijk om dit proces met haar te doorlopen. Ik voel me bij haar op mijn gemak, waardoor ze haar "Magic" kan laten werken en precies ziet wat bij mij en mijn bedrijf past. Ze snapt het, en ze snap mij. I couldn't be happier!”