Brand identities & websites
designed to feel like you
A refined visual foundation
that aligns your presence, your story and your imagery.
Brand identity & websites for women who want their brand to feel as true as they are
A brand that feels aligned, consistent and recognisable.
You’ve outgrown the version of your brand that no longer fits.
What you need now isn’t just a new logo or website, but something that reflects who you’ve become.
This process brings everything together. Your imagery, your identity, your presence, into one clear and consistent whole. So that everything you show feels like it belongs.
A complete, aligned visual foundation:
A refined brand identity
A website designed with intention
Visual direction that connects with your photography
A cohesive look and feel across everything you share
Your brand is more than how it looks.
It’s how it feels.
How it’s experienced.
How it stays consistent across everything you show.
This process brings everything together,
your identity, your imagery and your presence,
into one clear and aligned whole.
The Brand Foundation
The Starters Package. A calm and thoughtful starting point for entrepreneurs who want their foundation to feel right. You feel ready to be visible, but you’re still exploring who you are and how you want to be seen in your industry.
You choose a logo and color palette from our pre made library. Everything is customized to create your own brand that supports where you are now, while giving you something to grow into.
What’s included
a pre made/customized brand identity
a mini brand shoot, including 5 Hi Res photo’s
a simple website where everything comes together
This is often used as the foundation for your first year of visibility. From there, your brand evolves naturally, with space to deepen over time.
What’s not included
This is an automated and unpersonal process to keep the price as low as possible.
Any personal involvement, advisory or coaching
Redesigns and personalisation.
€ 950
The Premium Brand Experience
A visual brand identity. Photography, Visuals, Logo Design and Color Pallette.
For entrepreneurs who know who they are and are ready to show that with clarity and confidence.
This process is designed for the next phase of your business.
We don’t start with visuals. We start with understanding.
Where you are now.
Where you’re going.
How you want to be seen.
From there, we create a complete and refined brand that feels aligned, consistent and intentional.
What’s included
a carefully developed visual identity, designed for you
cohesive colour palette and brand style
a half day, personal brand shoot that brings everything to life
This is for entrepreneurs who want to elevate
their visibility, their quality and their presence,
without becoming someone they’re not.
€ 3.495
Optional: a website that carries your brand forward
The website and shoot are not the starting point, it’s the result of everything that comes before.
Implement your new brand design and photography in a new website.
€ 1.550
The Muse
A full brand experience, including your brand identity, your visual identity. The Muse
Your business has evolved. You've evolved. But your brand no longer reflects who you are today.
Perhaps you already have a logo, a website or beautiful photos. Yet something still feels off. Your brand lacks clarity, consistency and a visual identity that truly captures your vision and attracts the people you're meant to serve.
The Muse is my signature, all-inclusive brand experience.
This isn't just branding.
This isn't just a photoshoot.
And it certainly isn't just a website.
Together, we'll build a brand that feels unmistakably yours, from strategy to visual identity, from photography to web design. Every element is intentionally crafted to work together, creating a timeless brand that tells your story, builds trust and positions you with confidence.
This experience is designed for entrepreneurs who are ready to invest in a strong foundation instead of constantly piecing things together.
Because when your brand truly reflects who you are, showing up becomes effortless.
What's Included
Two in-depth strategy sessions to uncover your vision, positioning, audience and brand story.
A complete brand strategy that becomes the foundation of your business.
A bespoke visual identity, including your colour palette, typography and creative direction.
A custom logo suite, including primary logo, secondary logo and brand marks.
A beautifully designed brand guide to ensure consistency across every touchpoint.
A luxury personal brand photoshoot, fully styled around your new identity.
A custom-designed website that combines aesthetics with strategy to attract your ideal clients.
A collection of Canva templates, allowing you to create beautiful, on-brand content with ease.
Revision rounds throughout the branding process to refine every detail together.
Personal guidance and creative direction from start to finish.
The Outcome
You won't leave with just a new logo, beautiful images or a polished website.
You'll leave with a complete brand ecosystem. One that feels authentic, intentional and unmistakably yours.
A brand that tells your story before you even say a word. One that builds trust, attracts the right clients and gives you the confidence to show up consistently with clarity and purpose.
€5.995
The Visual Brand Partnership
For entrepreneurs who want their brand to evolve
with the same depth and intention as their business.
This is not a one-time project.
It’s an ongoing collaboration, designed to keep your visual presence aligned, current and consistent.
Throughout the year, we work closely together.
Not just creating images, but refining how your brand is seen.
With space for reflection, direction and growth
so everything you share continues to feel true.
What’s included
4 personal brand shoots per year
Ongoing visual direction and development
Strategic check-ins and moments of reflection
Consistent imagery aligned with your brand
Priority booking and availability
A close collaboration
This partnership is intentionally limited to a small number of clients. Because strong, consistent branding isn’t created in a single moment, it’s something that grows with you.
€15.000 per year
or €1.500 per month
Review
“Zo enorm blij met mijn foto's, mijn branding, mijn site… en vooral met lieve en talentvolle Esther! Ik vind het heerlijk om dit proces met haar te doorlopen. Ik voel me bij haar op mijn gemak, waardoor ze haar "Magic" kan laten werken en precies ziet wat bij mij en mijn bedrijf past. Ze snapt het, en ze snap mij. I couldn't be happier!”
